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Paid Search Manager – SEA & Feed Performance (m/f/d)

München
Full-time
Permanent employee

Your mission

As Paid Search Manager (all genders), you'll own SEA strategy and execution across our markets — both strategic and operational at once. You'll set the direction for SEA and get hands-on in the accounts yourself, managing Search, Performance Max, and Demand Gen campaigns end-to-end.
You'll report to the Team Lead Performance, working with a good degree of autonomy and close alignment with the wider marketing team.

What you'll do

  • Own SEA strategy and execution across 6 markets, managing a 6-digit monthly budget with a clear focus on efficiency, profitability, and sustainable growth.
  • Steer and optimize Search, Performance Max, and Demand Gen campaigns — from structure and bidding down to daily account-level adjustments.
  • Analyze campaigns on an ROI and Acquisition basis and turn findings into data-driven action.
  • Own product data feed optimization using tools like DataFeedWatch or Channable.
  • Drive automation and process improvements (Google Ads scripts, feed automation, reporting workflows) to scale smarter.
  • Collaborate with the wider Performance team on budget allocation and cross-channel synergies.

Your profile

  • 3+ years of hands-on SEA experience in e-commerce, ideally with real budget ownership.
  • Deep knowledge of Performance Max and Demand Gen, comfortable managing large budgets.
  • Solid grasp of ROAS, CAC, and multi-market SEA strategy.
  • Confident with Google Ads Manager, Search Console, Microsoft Ads, GA4, and tools like Channable, ProductsUp, and Getklar.
  • Data-driven, organized, dependable — you follow through end-to-end.
  • Genuinely curious about performance marketing and AI-driven tools.
  • E-commerce/D2C experience a strong plus, ideally wellness, supplements, or FMCG/CPG.
  • Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.

Why us?

  • Munich office, ambitious and fast-growing team.
  • Steep learning curve, freedom to shape our marketing.
  • Flat hierarchies, fast decisions.
  • Friendly team, open feedback culture.

About us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.